Does a $100 gift card influence market rent?

A $100 gift card is typically considered a marketing expense rather than a direct influence on market rent. Market rent refers to the price at which a property can be rented in the open market, determined by supply and demand factors, as well as the condition and location of the property. A gift card may serve as an incentive for prospective tenants but does not alter the underlying market conditions or the intrinsic value of the rental property itself.

Considering it a marketing expense means that it is part of the cost of attracting tenants and does not factor into the rental price that is set based on comparable properties. By providing such incentives, property managers aim to enhance the appeal of their offer without impacting the actual rental rates that are influenced by market dynamics.

Other options suggest a direct correlation between the gift card and adjustments in market rent or net operating income (NOI), but this is not accurate since the gift card is meant to incentivize leasing rather than change the overall market landscape.