How can a leasing professional BEST increase the chances of turning an inbound lead into a successful visit?

Responding to an inbound lead immediately is crucial for increasing the chances of converting that lead into a successful visit. Quick responsiveness demonstrates attentiveness and professionalism, which can significantly impact a potential tenant's perception of the property and the leasing team. When a leasing professional responds right away, it creates a sense of urgency and indicates to the lead that their inquiry is valued. This immediate engagement can also help to establish a personal connection and facilitate a smoother booking process for a visit.

In contrast, finding the source of the lead or sending a promotional flyer may not directly address the lead's immediate interest or concerns. Additionally, adding the lead to a direct mailing list is a more passive approach that may result in lost interest as time passes. Promptly responding to the lead not only addresses their questions or needs but also increases the likelihood of engaging them effectively and securing an appointment for a visit.