What aspect of fair housing can be increased through effective marketing strategies?

The aspect of fair housing that can be increased through effective marketing strategies is the number of applicants. By utilizing targeted marketing efforts, leasing professionals can reach a broader audience, including diverse demographics that may not have been aware of available housing options. This increased visibility can lead to a higher volume of potential applicants who are seeking housing, thereby promoting equal opportunities and access to housing for all, in alignment with fair housing principles.

Effective marketing strategies can include utilizing various advertising channels, hosting community events, and engaging in outreach efforts that emphasize inclusivity. This can enhance awareness of housing opportunities and encourage a diverse group of individuals to apply, ultimately fostering a more inclusive rental community, which aligns with the goals of fair housing legislation.