What is the difference between a feature and a benefit?

The distinction between a feature and a benefit lies in their definitions and the value they provide to residents in an apartment community. A feature refers to a specific characteristic, item, or amenity that is offered in the apartment or community. This could include access to a gym, a pool, modern appliances, or pet-friendly policies. Features are essentially the tangible aspects that a property provides.

On the other hand, a benefit is the value or advantage that a feature provides to the resident. It answers the question, "What does this feature do for me?" For example, the benefit of having a pool (feature) is that it provides a place for relaxation and socializing, especially during hot weather; it enhances the quality of life for residents.

Understanding the difference is crucial in the leasing process, as highlighting the benefits of features can significantly influence a potential resident's decision to lease. This approach focuses not just on what is available, but on how those offerings can improve the living experience.