What should be included in a leasing professional’s follow-up communication?

Including a thank you note and additional information about the property in a leasing professional’s follow-up communication is essential for building rapport and maintaining interest with potential residents. A thank you note expresses appreciation for the prospect's time, which fosters a positive relationship and shows that the leasing professional values the potential resident's interest in the property.

Providing additional information about the property further enhances the follow-up by addressing any questions or concerns the prospect may have. It can also highlight specific features, amenities, or promotions that were discussed during the initial meeting or viewing, reinforcing the value of the property and keeping it top-of-mind for the prospective tenant. This thoughtful communication can lead to increased leasing activity as it demonstrates professionalism and commitment to customer service in the leasing process.

Other options, while they may hold some relevance, do not encompass the full intent of effective follow-up communication. A verbal reminder about lease signing is less formal and may not leave a lasting impression compared to a written thank you note. A detailed report of all applicants is unnecessary and could breach confidentiality, while an invitation to a property opening event is more suitable for a later stage in the customer journey, rather than immediate follow-up.