What term describes software that tracks online inquiries from prospective residents?

The term that describes software designed to track online inquiries from prospective residents is a lead generation system. This software plays a crucial role in the leasing process by capturing and managing potential renters' data from various sources, such as website inquiries, social media interactions, and other online platforms. By effectively tracking these inquiries, property managers and leasing professionals can follow up with prospects, nurture leads, and ultimately increase conversion rates for rentals.

While other options like a credit reporting system are involved in evaluating the financial history of applicants, and property management systems manage day-to-day operations of a property, they do not specifically focus on capturing and tracking initial inquiries from potential residents. Similarly, a resident referral system is designed to manage referrals from current residents, which is also not directly related to tracking online inquiries. Thus, the focus of a lead generation system makes it the correct choice for this context.