Outreach marketing is a proactive strategy aimed at attracting new potential residents to a community by promoting the property in the surrounding area. Performing flyer drops in a nearby neighborhood is a prime example of outreach marketing because it directly involves distributing promotional materials to raise awareness about the property and invite prospective tenants to consider living there. This method engages potential residents who may not have considered the property otherwise, effectively expanding its reach.
The other choices represent reactive behaviors or direct engagement with individuals who are already inquiring about or considering leasing. Responding to a resident's text message or email relates to customer service and maintaining resident relationships, while taking a prospective resident on a walkthrough is a part of the leasing process, focusing on individual interest rather than broad community outreach. Closing on a lease by offering an upgraded unit is a part of negotiating and finalizing a lease agreement, which again focuses on individuals already engaged in the leasing process. Thus, option B clearly aligns with the objectives of outreach marketing.