Which is the BEST way for leasing professionals to learn what their community's competing properties are offering?

Engaging in mystery shopping at competing properties is considered the best option for leasing professionals to understand what their community's competitors are offering. This method provides a thorough and firsthand perspective on the competition. By visiting other properties as a potential renter, leasing professionals can directly experience the customer service, leasing processes, community amenities, and overall atmosphere. This immersive experience allows them to evaluate how their own community compares in terms of sales techniques, promotions, and resident satisfaction.

While asking their own community managers can provide some insights, it may not capture all the nuances of competing properties. Similarly, calling property managers of competing properties could yield some useful information, but managers might be less forthcoming about their offerings or may not accurately convey the customer experience. Reviewing promotional materials can also be informative, but it lacks the personal touch and experiential knowledge that mystery shopping offers. This approach allows leasing professionals to gather comprehensive information to enhance their community's competitive strategies effectively.